Interacting with customers is important for the growth of the business. And what do you think is the easiest way of interacting with your customers? Read on to know more.
In order to earn a customer, it is important for your business to have positive interactions with them. And, do you know how much of this interaction in today’s digital world takes place online? Do you actually need an interactive website to keep your customers happy?
Research shows that a major part of the customer-business interactions happens through the internet and all these interactions happen in a self-service capacity.
Whether you run a big tech company or you are the owner of a small ecommerce store, you will need to ensure that your visitors have a great experience on your website, and an interactive website makes this easy. It lets you interact with your customers and automate their experiences.
Let’s take a look at what an interactive website is and why do you need one.
What is an Interactive Website?
In simple terms, an interactive website is one that allows its visitors to interact with the content on the site, in some way. It could be a blog that has a comment section and a contact form or an online store that sells pizza and lets you choose your toppings.
An interactive website comes with integrated software in each of the web pages to offer visitors a more relevant and optimised experience.
An interactive website interacts with the visitors by asking them to take actions in order to continue experiencing the website content in the best possible way.
Depending on the company business, user actions on interactive websites could include skipping an ad, pressing play, clicking, enter your location, sharing, voting, answering questions, playing games, commenting, and so on.
Business enterprises can use the information gathered through user actions on their websites to offer a more meaningful customer experience.
Take the example of Swiggy, a food delivering app. When you enter the website, the first that you will need to enter is your location.
Benefits of an Interactive Website
Let’s now take a look at the many benefits that interactive websites offer:
1. Meaningful Connections with Potential Customers
Most of today’s customers expect a website to have self-service components. They expect to get things done without the interference of anything or anyone apart from the website.
In today’s world, customers prefer to connect digitally. Even if they are planning to visit your brick-and-mortar store, they will first check your website to get an idea of who you are and what you sell. They will also check your social media pages to know what your customers are talking about you.
Also, a competitor will mostly likely to provide that experience and push you behind in the race.
An interactive website will let you offer your customers the best digital experience and this in turn, will improve your relationship with them.
2. Improves Traffic
Attracting traffic is the most important thing for an online business. Your business will die out if your website has no visitors.
An interactive website helps in attracting and retaining traffic. Consider integrating social bookmarks, RSS feeds, Twitter, etc. on your site to give your visitors multiple ways of interactions.
3. Increase Consumer Trust
Every positive interaction that your customer has with you is good for your brand. It will get the person a little more invested in your brand, each time they have a positive interaction.
Well...have you ever played games like Candy Crush or Word Link? You get rewards by playing these games and it is because of these rewards that you want to keep playing the games.
There is human psychology working behind this. Rewarding visitors for any action they take can be beneficial for your website. It will encourage them to keep visiting your site.
And this will only be possible when you have an interactive website.
Design an interactive website for your small business; it is not too difficult, as you might think.
4. Improves SEO
If your site has great content and you answer your visitors’ queries, then they will refer your website to friends and family. These people may then link to your website.
Not only will this increase website traffic but your website will also be ranked better by Google.
Backlinks can help improve your SEO rank. By having an interactive website you can earn backlinks naturally.
These are only some of the many benefits that you will enjoy by having an interactive website. And here is how you can make your website interactive.
Simple Steps to Undertake to Make Your Websites Interactive
A few things that you can do today to make your existing website interactive:
- Place CTA buttons strategically and give your visitors opportunities to click
Check how Amazon.in places its CTA buttons like ‘Buy Now’ or ‘Add to Cart’ strategically.
- Make sure the social media share buttons are prominently placed
See how Silberuh encourages its visitors to share its products on social media so that more people are attracted to its site.
- Develop an engaging content strategy comprising of website blogs, videos, and infographics so that the visitors get to learn about your business
- Update this content on a regular basis so that your customers have something to look forward to every time they visit your site
- Have a chat box on your website so that your customers can talk to you directly
- Reply to comments on social media and solve customer queries proactively
Having an interactive website has become a more of necessity these days. Without having one you will end up losing customers as your competitors will be doing better than you and offering your customers a digital experience that they are expecting.
Designing an interactive website is not difficult but you will need an experienced website builder for it. And once you have one, you will slowly start experiencing all the benefits soon.
However, while designing one, make sure all other things are in place and that includes things like website design, your website content, and the likes.
Are you planning to make your website interactive? Do share your experience with us.