You set up a blog; you are writing quality content and driving noticeable traffic. But, are you getting enough conversions as you had hoped?
You put in all this time and effort into creating great content for your prospects, but if that is not resulting in enough conversions as much as you expected, is that really working?
Good content writing does not stop at producing “interesting” content for your readers which keep them hooked to your website. It needs to convert too! While raking in loads of traffic is great, it means nothing if you are not getting any real leads from it.
If you are still wondering how to write a blog where your content does your work for you, we have some tips that can help:
1. Cite your sources
We have said it once, we have said it again - always, always cite your blog sources. Linking back the information you have used in your blog post to where you found it is good internet etiquette, but it also means better SEO. Chances are, someone will do the same for you and this only means more traffic to your blog site that not only likes your content but trusts you too.
2. Keep your blog posts factual
Talking about trust, throw in more facts and figures into your copy. This will not only help you look like an expert in the industry but will also give you an edge over your competitors. The best content is credible and accurate. Using facts and figures to back your writing is essential to establish yourself as a source your readers can trust.
3. Update your content
Outdated content is a quick killer to conversion. Having fresh, updated blog posts around both timely events and evergreen topics is key if you want your consumer to come back to your blog site. This also means going back to old blog posts and updating information and old links.
4. SEO blogs save the day
Even if your blog post is great, it needs to reach your consumer. The only way to do that is SEO. Optimizing your content writing with the right and relevant keywords will make it easier for your audience to find you and new audiences to discover you.
Research is key when optimizing your blog posts for Google or other search engines and investing a little time into how SEO blogs work is always beneficial.
5. Close it with a CTA
Appeal to your consumers directly with brief but impactful Calls to Action. Being direct does not mean you have to be boring and changing up your language to be more conversational can also push your consumer in the right direction.
End all your content writing by guiding your users to the desired action you want them to take, whether it is to share, interact or purchase.
While creative writing is essential when it comes to creating unique content, conversions are the only way to measure your blog’s true success. It takes effort and time and is a constant process but one that pays off in the long run.
One way to expedite the process is to hire services from content writing agencies that can offer you help with professional bloggers or blog services. They know the nuances and best practices to make your content work for you and save you time and effort while multiplying your results.
Do you have a blog that could benefit from these tips? Have you used other methods to bring in more conversions? Let us know in the comments below!