When you are running a business online, blogging becomes one of your top priorities in your marketing strategy. (If not so, you definitely need to revisit your content marketing plan and have a long chap with your digital marketing team!)
Creating bogs online is one of the best ways to drive inbound traffic and boost your conversions! So, there’s no two ways about it being one of the most crucial parts of a content marketing strategy. But, creating blogs is no simple task. You need to get your hands dirty to get the best results, whether it’s about increasing your visibility online, connecting with your users optimally, or convert your visitors into effective leads!
Now, to cut these requirements your blogs needs to be relevant (to both your users and Google) and reflect high quality in order to produce effective results and increase your gains. All things considered, avoiding common mistakes will help you speed up the process and grow much faster!
Here is a list of the eight most common blogging mistakes businesses make (and how you can avoid them completely)):
1. You don’t have a blog
While this should NEVER be the case, we know plenty of businesses who still do not have a blog - and it is the year 2019! Having a business blog is so essential and has so many advantages that a lack of one just seems foolish.
Most businesses without a blog claim they either require too much effort or that their customers would not be interested in reading them. However, only one of these stands true and that is - business blogs do require you to invest time and effort in them because the more you put in, the more you get out of them. Blogs convert visitors into credible leads, and put directly - the better your blog, the better your leads.
Next, your customers come to you for value. If your content provides them value, you would be surprised how much interest they grow in you!
So if you are waiting for a sign to start a blog, this is it!
2. Your blog posts are too short
Writing blog posts that amount to 300-500 words makes little to no difference. We will tell you why - it is not so much about how you write, but what you write. Your reader is coming to you for useful content and you are most likely not giving them the most in-depth information in a few paragraphs.
If you have been told that readers are put off by long-form content, let us just dispel that myth - as long as your blog post is well written and adds value, longer content pays off. In fact, long-form blog posts (of more than 1500 words) generate 9x more leads than shorter posts do.
3. Keyword research is not a priority
You may be pushing out great content, but if you are not using the relevant keywords, it will never reach your desired audience. SEO often confuses people and is presumed to be a highly technical and complex affair, but a little time and research will teach you why it is so important.
Making your blog SEO-friendly means making it more visible to search engines and therefore your audience. It really is quite simple - if you use the keywords your audience is searching for, they will discover you.
Also, outsourcing your SEO endeavours and investing in a content writing agency or making efforts to learn it yourself is definitely worth it if you want your blog to do well.
4. Your blog content is poorly written
Even if you have valuable, relevant information to offer, bad writing can have a negative impact on your blog’s success. Poor grammar can make your company or products seem untrustworthy and ruin your credibility with your audience.
It is so important for blogs to have good content writing and this is a mistake several businesses make. Content writing or copywriting requires a certain skill set that not everyone has, and that is okay. Outsourcing your blog writing to a professional SEO copywriter is the first step to making your blog better.
5. You are not backing up your content with enough data
Blog posts with vague content do nothing for your customers and leave your content open to interpretation. Using facts and figures helps your reader visualise exactly what you want them to and helps them understand your writing better.
When writing blog posts, remember that you are ultimately writing to convince your reader to take a desired action. Your writing has to be compelling and persuasive and your reader is more likely to be convinced when you use credible data to back you up.
6. You don't share your content online
If you are not hitting the ‘Share’ button as soon as you publish your blog post, you are missing a huge opportunity to drive traffic to your page. Capitalizing on the social media platforms your consumers use is a great way to get more visibility. A great way to make more of an impact is to re-purpose your blog content into shareable bite-sized excerpts and visual posts.
7. Your website has a bad user experience
If you want Google or other search engines to rank your blog higher, you have to create a better user experience on your website. What does this mean? No messy layouts or multiple pop-ups or pages that load slowly. All of these create a poor user experience for your reader and are huge red flags for Google. Your website should be clean and visually appealing but not necessarily fancy.
8. Your blog content is not consistent
Not pushing out quality content regularly can hamper your blog’s performance. It is important for companies running blogs to maintain a content calendar and ensure they are publishing well-written blog articles frequently. If you have managed to secure regular readers, they will rely on you for regular content and new readers will want to be assured they can expect consistent content from you.
Running a successful blog is not an easy task, and there are bound to be challenges along the way. Whether it is starting a blog, the quality of your content writing, or how SEO-friendly your posts are, there is always a solution out there.
With a little time, research and a few tips, you can avoid common mistakes most businesses make. A good thumb rule to keep in mind is to always write for your consumers and optimise for Google.
What are the common blogging mistakes that have held you back till now? Share your experience with us in the comments below!