Different Types of Content and How to Use Them

Content must be used efficiently for various campaigns, and this will help you better connect with the different audience segments. This blog lists the most popular types of content you see today and how to use these content types to get new leads and drive sales.

Different Types of Content

The Different types of content writing can help one to connect with various customers in several ways. In most cases, diverse content types are perfect for reaching and resonating with readers at multiple points in a digital sales funnel. 

The following are the most popular types of content:

Blogs:

The most common content available on the internet, without a doubt, is blogs. This is one of the best types of content marketing. For most brands, blog posts are the central part of their content marketing plan. Why blogs? Well, there is a good reason for this. Blog posts generally do not take very long to write, Google can locate these posts easily, and readers are happy to keep reading and sharing them, and it is a very quick way to provide value at a comparatively low cost. Blog posts are perfect for creating relationships with the readers, which can finally help with conversions and lead nurturing. Maintaining a steady and dependable blog with recurrent, high-quality posts can also help with significant traffic to the site. There are various types of content management systems, such as WordPress, Tumblr, Blogger, and Medium, that can help you host your blogs.

Blogging Best Practices: 

Always post frequently, as not posting frequently can lead to losing readers. Also, remember to update your top-ranking post often, as this helps with different types of content analysis. Also, always ensure that you have a CTA, even if it is to drive engagement. Your posts should have information about how your product can offer a solution to the issue you are trying to address or centre the brand in some way. Finally, use plenty of internal linking to keep sending users to your blog.

Listicles:

List articles that are trendy and are here to stay. One of the reasons they are so popular is that they are effortless to read, are scannable, visually attractive, and, if done right, highly shareable and exciting. From a content writing point of view, listicles are very since, once you have a topic with a number assigned, all one needs to do is fill in the blanks. However, this does not mean that you can create a listicle without thinking of the content at all, as the content needs to be informative and of high quality.

Listicle best practices: Always number the subheadings and ensure that the number matches the title; otherwise, you may confuse readers. Like other content types, lists should still comprise introductions and conclusions and be enhanced with suitable keywords.

Longform Content: 

Among the different types of content, long-form content is free and always available online and is an excellent way to build thought leadership and increase the number of subscribers. This content isn’t just 1,000 words; it could range from 5,000 to 15,000 words.There are several chapters in this type of content, each having its URL page. Due to this, they provide immense value. Users need not visit any other site for additional information, as this content covers everything. These guides are also available online and free, making them easily accessible. However, you must remember to break guides down into clear and logical sections and advertise them heavily. Ebooks are the perfect example of long-form content; as the name suggests, they are electronic books that exist as PDF downloads or HTML.

• Longform Content Best Practices: As this form of content can be long, ensure to break up the content using chapters, subheadings, graphics, infographics, and so on.

Infographics: 

Infographics are the most popular types of content one can create. This is just because they present a significant deal of information, such as research, statistics, and various other data, in a visual way that is appealing, palatable, and also shareable. In fact, infographics are shared three times more than other different content types via social media. Thus, infographics are the most common type of social media content. 

• Infographic best practices: Ensure to incorporate a lot of white space into the piece to keep it organised and clean.

Video: 

Videos are a very successful form of content. Different types of content creators create other videos, consumers find product videos very helpful, and almost 75% of viewers of videos are more likely to purchase only after viewing a video. Any type of video content helps you interact with your audiences, increases comments and shares, increase conversions, and drives traffic to a website. You can think of other kinds of videos you can think of are call-in shows, interviews, a behind-the-scenes look at the office, and explainer videos.

• Video best practices: The main objective of a video should be to offer value to the audience by answering questions and providing solutions to the pain points of a viewer.

Conclusion

This blog has highlighted the most popular types of content available on the internet. Using the best practices highlighted in this blog, you can develop top-notch content that can engross, delight, and encourage user sharing. Understanding the purpose and audience of your content can help you decide the content type to choose.  Textmercato has top-notch writers to assist you with their expertise.