Google is one huge library of information. Its search engine uses its algorithms to decide how to show the most relevant results to people who search for services and products every day.
In layman terms, SEO Optimisation allows Google to rank your content onto one of its organic search results. Google sorts through more than 200 signals and other sub-signals to determine how it should rank millions of websites. Your brand’s website is just one out of billions of sources of information which Google tries to measure every second as the best source of content. This essentially means to build your audience, and you must evolve your content strategy.
SEO writing is an often-misunderstood topic online, yet very simple concept.
Here are a few simple and effective elements that you should incorporate into your content when you are struggling to write for your readers, and optimise it for Google at the same time.
Elements of SEO Copywriting
1. Content that is user intent-driven
Enhancing the depth and relevance of your content is very important. Before you even begin your content writing, you need to understand the reader’s problem and fluently lay down the solution in simple words. What matters here is quantity over quality. Content with adequate consideration towards user’s intent has better chances of success as Google’s organic ranking measures.
Also, spending some time on a few high-quality posts allows you to determine how your audience likes or dislikes your content.
2. Information-driven keywords, not volumes
Often websites and bloggers commit the grave mistake of “stuffing” or over-optimisation of SEO and their content. Google’s search engine is designed to penalise content that is thin in relevance or “shallow”. Infusing keywords with the highest search volumes can also return with misses while unusual keywords are successful.
To put it simply, using SEO content writing to rank your website high on Google involves the pairing of SEO and copywriting techniques. Its good to put keywords with what is called “informational intent” in the headline, but it should always read smoothly for your readers.
3. Headlines are valuable
Even if your content is relevant and valuable, yet the headline not up to the mark, your copy is more likely to be wasted.
A successful SEO copywriter knows his/her content before proceeding to the body of the blog post. Headlines should be clickable, optimised with the right keyword and user-friendly. This part of the blog must be given enough consideration as most readers tend to overlook the content which does not have a relevant and a catchy headline copy.
There is no alternative to good quality content on the web to succeed. SEO is simple if you understand that people always come first. If you can piece words together to produce a valuable tweet or even a single-liner product description, your reader will appreciate you for it.
What makes you a superior SEO Copywriter? Share your comments below.