How do I measure the success of my content marketing efforts?

Monitoring various metrics, such as engagement rate, traffic, ROI, individual content performance, and post-click activity unique to the content marketing strategy, is necessary to assess the success of content marketing initiatives. The engagement rate is calculated using a variety of metrics, including views, likes, and shares. At the same time, traffic metrics include website visits, bounce rates, and time spent. 

Comparing the revenue generated by the content to the cost of creating and promoting it is one of the metrics for calculating return on investment (ROI). Businesses can improve their content marketing strategy and get better results from their campaigns by tracking these metrics for gauging the success of content marketing efforts.