How do I optimize my website content for SEO marketing?

To optimize your content, you find the most relevant keywords for your website and include them in your content using tools like Google Keyword Planner, Ahrefs, or SEMrush. Ensure that the keywords you select have a high search volume and little competition and draw and keep website visitors; it's important to produce high-quality educational, entertaining, and relevant content to your audience. 
Search engines favor websites that provide their users with useful and pertinent content. To increase your website's visibility in search engine results pages (SERPs), write catchy headlines that include your target keywords.