How do I optimize my website structure for SEO marketing?

Use the keywords to optimize the structure of your website by determining the primary words and phrases that your target market uses to look for your goods or services. Make your website's navigation simple for users and search engines by creating a logical site structure. A well-structured website should have categories and subcategories that group related content hierarchically. 
Meanwhile, improve your pages' titles and meta descriptions to entice users to click through to your site; your page titles and meta descriptions should contain your main keywords.
 

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