How do I use anchor text in my SEO marketing?

Anchor text is the visible text that links to another page or site with a link, and it's often blue. To use anchor text effectively in SEO marketing, it's important to use descriptive and relevant text that accurately describes the linked page's content. 
The anchor text shouldn't be vague, such as "click here" or "read more." This can harm your search engine rankings and reduce the relevance of your content. Instead, use descriptive phrases that accurately reflect the linked page's content.