How do I use broken link building in my SEO marketing?

Broken link building is a popular SEO technique that identifies broken links on relevant websites and replaces them with links from your content. The first step is to research websites within your niche and identify broken links that can be replaced with your content. 
Once you have found suitable opportunities, reach out to the website owner or webmaster with a persuasive pitch that emphasizes the value of your content and the benefit of replacing the broken link. This technique can generate more traffic to your website and improve your search engine rankings. It is important to avoid plagiarism by crafting unique and compelling pitches for each website you contact.