How do I use case studies in my content marketing?

A "case study" is a thorough description of how your product or service assisted a client in solving an issue or achieving a goal. To incorporate case studies into your content marketing strategy, find a customer success narrative demonstrating your product or service in action and highlighting the problems, solutions, and outcomes. 

To make the case study more interesting, use interesting images and narrative tactics, and post it on your site, blog, and social media platforms. Case studies help you establish trust, demonstrate your knowledge, and create leads and sales for your company.