How do I use e-books in my content marketing?
E-books that are interesting and relevant to your content can be added directly to the website for customers to download. Google Forms can also be posted in content marketing. In exchange for their information, you can give them free e-books that can be downloaded. This also allows you to have marketing-qualified leads (MQLs). E-books can also be provided as a service or incentive to customers who log into webinars, subscribe or use other services. This will also increase customer traffic.
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