How do I use webinars in my content marketing?

Webinars are real-time online seminars enabling you to engage with your audience and deliver relevant knowledge on a topic. To incorporate webinars into your content marketing strategy, choose a topic your public is interested in and build a captivating presentation with interactive components such as Q&A sessions and surveys. Advertise your webinar via social media and email, and then follow up with registrants to develop connections and create leads for your company.