What does a content marketer do?

A content marketer is a professional responsible for developing, deploying, and managing content used to promote a company's products and services. Content marketers create blog posts, e-books, videos, podcasts, and other forms of media to promote the organization's products and services. They use various techniques, such as SEO (search engine optimization), SMM (social media marketing), and email marketing, to reach their target audience. Content marketers also measure the impact of their content on the organization's bottom line and strive to improve the effectiveness of their content. In short, a content marketer creates and promotes content to drive business outcomes.