Who doesn’t love flexible working hours? Add to that the idea of no travel and a comfortable working space where you don't even have to leave your bed, and you are all set for the new freelancing trend. Although a new kid on the block, freelancing is rapidly changing the concept of working to include a non-stringent office space where people can earn money by doing what they love.
With the new boost in freelancing, more and more businesses are embracing the nuances of the concept and expanding their teams in the freelancing space. This trend is most prevalent in the creative writing space since the need to create good content never goes away. But, how do blog sites find out if the freelance content writer they have hired is good for their project?
Well, there are a few simple steps that copywriting businesses and bloggers can follow to train their freelance copywriters to fit their requirements aptly and figure out if they are good for the business or not.
1. Find a freelance writer who understands your need
There is a giant pool of freelance writers out there who can work wonders for your blog; however, you need to find the ones that best suit your needs. You can harness this talent pool by posting a detailed requirement on online portals that work exclusively in providing freelancers. However, you have detailed facts and terms of your requirement to receive relevant applications. Once you have received the applications, you need to have a screening process. How do you do that? By looking at a few things.
What you should be looking at:
- The writer’s portfolio
The best way to learn about a writer’s content writing process is to have a thorough look at their portfolio. Do they know how to write a blog? Are they adept in SEO copywriting? These questions can easily be answered by flipping through their freelance portfolio. So, before bringing a freelancer onboard, make sure you know what they write.
- Be in sync with the fees that the writer is looking for
The most important thing in hiring a freelance writer is to be comfortable with their fees. Have a straightforward discussion, before starting work with them, about the fees that they are looking for. Although freelancers allow businesses to get quality work at a lower investment, it is necessary to know what they are expecting from the company.
2. A detailed brief will definitely ease your task
Communication is the key! The moment you have locked on-to a writer for a project, start working on a brief. The time spent initially in detailing the process of the work will reduce the time spent on re-works and back and forth emails. If you are looking for the writer to create a blog, ensure that you go about the brief with scrutiny. Make them aware of the steps that your company follows when they write a blog. Link an example of a blog post that reflects what you are looking and list the key facts that the freelance writer needs in their copy.
3. Be sure about the writer’s editing skills
A simple thing that most blog writing businesses miss out on is to be aware of the writer's editing skills. A writer, who is trained in editing, will always make sure to read through their work before taking a final call on the quality. It is an added advantage for you as well since it will be a second set of eyes to look at the article and approve it.
The writer that you plan to work with might not be aware of what you are looking for. It is always good to maintain clear communication. Tell them your company's story. Bring them in cognisance with the ideologies of your business, so they can be in sync with your requirements.
Spend time on the initial hand-holding; no matter how long it takes to rest assured that you can maintain a smooth partnership with your remote freelance writer.