5 Reasons Why Most Beginners Fail At Content Writing
How many times do you walk away from your desk while writing content online?
Contrary to popular belief, content writing is not everyone’s cup of tea and not everyone can do justice to it. It is common for even professionals to fumble from time to time, let alone beginners who feel immense amount of pressure avoiding making dumb mistakes.
Making mistakes is inevitable, but not repeating the same mistakes again and again is completely in your hands. The less time you spend correcting your old mistakes, the more time you have to learn new tricks and techniques.
We have created a list of top five mistakes beginners tend to make while writing content online. Take a close look at the following points to understand what is holding you back.
1. Content writing strategy is not important!
No matter how many great ideas you have, it’s nothing if you are unable to put it out effectively. Creating a mind map and jotting down your thoughts before you start writing will help you deliver to your goals and objectives.
You should be clear on how you want your content to take shape that is easily understood by your audience.
2. Quantity is everything!
Even though, we can’t downright neglect quantity over quality but do you really think anybody will sit through a stiff, dull and uninformative thousand odd words? Absolutely not!
Quality content is what keeps your readers glued to their screens. Give them something they care about, solve their problems efficiently, provide them new information on a topic and they are sure to come back for more. Before starting a new project always make sure you don’t have to compromise on quality standards.
3. Who needs to understand target audience!
You do! You can’t go ahead and write about anything and everything of your interest alone. Understand your audience’s preference and create actionable content. When you provide focused content with practical advice/suggestions on a topic, your readers trust you more.
Your content can address a vast audience when you write on topics that resonate with almost everyone, such as – “How to manage your personal finances!” But, while writing for an online brand/company, it is vital to understand the target group you would like to address with your content because that should eventually lead to more conversions (which could range from filling a form, sharing email address or making a purchase).
Understanding the target audience will not only help you set the right tone for your content writing, but also help you attract more readers who can eventually add to your buyers/subscribers.
4. You can work around SEO content
Online content writing does not stop at writing quality content for your readers. You are putting in long hours to create content that matters to your audience, but unable to reach them! Why?
Simply because you overlook SEO techniques! While creating content online you need to be well versed with search engine optimisation and how it works. Do a thorough keyword research and include them in your content strategically to increase your chances of securing a high rank in search engine results pages (SERPs).
Remember, no amount of quality content will help you grow your business if it’s not even able to reach your audience.
Who will proof-read your brain dumb?
In the end, don’t forget to proofread your content. Fix any spelling, grammatical, or factual errors that you find. Any piece of content riddled with errors comes off as sloppy and unprofessional. Finally check for the overall flow of your content and see if you can make improvements anywhere.
Whether you are writing for your blog, working with content writing agencies or independent clients, always remember to write for your readers and optimize for Google.
The points mentioned above are some of the most common mistakes we have observed working across different industries and catering to different needs. Things get difficult for writers when they start neglecting these points. But hey, if all make mistakes. The important part is how you fix old mistakes and move forward.
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