How to Use Keywords in Your Content for SEO
Search engines have all the answers! We are sure that you must be using such engines at least once a day. Now ask yourself how many times you navigate to the second page of your search result. Rarely ever! And mostly, you land on your answer in the first 2-3 results. So imagine how a business will flourish if it is not ranked properly on major search engines. And that is where SEO content comes into the picture. SEO-friendly content lets your website generate organic traffic and leads and make the desired money out of your business.
What are SEO Keywords?
SEO stands for search engine optimization and is the process of optimizing your content for a better rank in the search result pages or SERP. And this is achieved by using Keywords. Keywords are words or phrases that describe your content.
Search Engine Crawlers
Now let us know how SEO-based content writing is ranked. This is how it goes:
- The search engine crawlers scan the content available online.
- Next, the pages with optimization tags are added to their index and then cataloged. That is how the ranking is decided.
- Whenever there is a subsequent search, the engine displays the best possible results in accordance with the rank and the search query.
Note: This doesn’t mean keyword usage solely makes you earn the rank. Its proper usage does! Let’s quickly jump into learning how to write friendly content.
Finding the right keywords lets you earn a higher rank. Keyword research will also help you design your SEO content around those specific words, the ones your audience is searching for. To find the right keywords, think about what your audience must be searching for. Next, find similar terms on search engines. Some search engines towards the end also suggest ‘find related terms' to you.
Also, there are tools that rank the trending keywords according to your search query, like Keywords Everywhere! You can take help from there as well. Once you are sorted with finding the right keywords, you are close to developing a SEO optimized content.
You can also contact market players like Textmercato that create content as per your need and in the most optimized way!
Types of Keywords?
There are three major types of keywords for a seo friendly content:
- Primary Keywords: These keywords are core to the article. Generally, a single primary keyword is enough to drive the article in the right direction.
- Secondary Keywords: These complement the primary keyword and help in achieving a good rank. These are usually 3-5 in number.
- Additional Keywords: Keywords like the long-tail ones come in this category.
How many Keywords of each type?
According to the length of the article, 3-8 keywords are good to go. This means 1 primary, 1 to 3 secondary and 1 to 4 additional keywords. You can start with this. And once you know your ranking, you can always re-optimize. This can act as a seo content checker. These days there are specific content writing tools for seo that help invariably in setting the path right for your content.
Where to place the keywords?
Once you are done with finding the right set of keywords, the question still remains how to write seo friendly content? This is achieved by proper keyword placement. Let’s find out:
Insert keywords in the meta description: It’s the most powerful way to attain a good rank on a search engine. The key is 1-2 of your core keywords should be here!
Insert keywords in the SEO title: The SEO title is the one which appears in the SERP. The one which is clickable and takes the user to the web page. Preferably, include your primary keyword along with your company name here.
Keywords in the Article title: Usually, search engines pair the article header with the meta description. So, it will be helpful in ranking your SEO content better, if you put a keyword in the title too.
Keywords in the first 200 words: Usually, an article’s response is decided by its introduction. A writer will try and write an out-of-the-box introduction to increase the audience. Search engines rank such articles higher that have keywords at the start because the introduction sets the stage for further reading. So, try and put the primary keyword in the first line of the introduction and 1 secondary keyword once in the introduction.
Natural Keyword Insertion: Sometimes there can be very weird keywords like 'love work'. So, it becomes difficult to insert such keywords naturally. You can always use stop words like ‘to,’ 'your,' etc., in this case, and then add the keyword.
Keywords in headings: In long form, SEO content headings play a major role. It increases readability. And so, if you insert keywords in the headings, you get a better rank!
- Try to keep only 1 H1 and insert the primary keyword.
- H2s convey the major body of your article. Supposedly, you are writing a 1000-word write-up, so you should have around 3 to 5 H2s. And this should include 1 primary keyword in 1 H2, and the rest should have secondary keywords.
- H3s can have a primary keyword. But it would be a better place for secondary or additional keywords.
Keywords in the last 200 words: Just like the introduction is important, the last 200 words are the gist of your article. Add your primary keyword and 1 secondary keyword again here. It would be icing on the cake if you can insert the primary keyword in a call-to-action (CTA).
Keywords in site URL, anchor text link, and image texts: These three spots are also good places to insert keywords. The image tags will help while somebody searches for an image. The primary keyword in the site URL is a bonus to getting a good ranking.
Note: It is always a bad idea to over-stuff an article with keywords. Do not make your article look like an SEO content machine that has keyword overuse but makes no sense and does not add value.
After you have posted your article by following the correct SEO content writing strategy mentioned above, do give your blog some time to gain traction. Don’t jump to conclusions hurriedly. After a few months, look for statistics. Check which keywords are working right for you. Change things accordingly. But remember not to change things completely.
And if you wish to have professional SEO content created for your website, do sign up at the Textmercato website today!
Let’s hear from you on how we can positively contribute to your goals!