Topic Ideas and Variants for Your Travel Business: Quick Win Articles

Topic Ideas and Variants for Your Travel Business_ Quick Win Articles.png

Do you want to improve your travel business and engage your audience with unique content? One effective strategy is to create quick-win articles that offer unique ideas. 

These articles have become essential for businesses looking to enhance their content marketing efforts, leading to 6 times higher conversion rates. 79% of consumers believe personalized content shows commitment to building relationships, highlighting the importance of crafting unique topic variants. 

Creating quick-win articles is an effective way to build trust and increase conversions. That's why you must craft unique topic variants to keep your audience coming back for more.

This article will explore innovative ways to expand travel content and elevate your business. Let's begin!

Travel Trends to Watch Out for in the Coming Years

As the world changes, so do the travel trends. Keeping up with the latest trends is important for any travel business looking to stay ahead of the curve.

1. Sustainable Travel

Sustainable travel is not just a 'millennial' trend; it's a crucial necessity for our planet! Nowadays, more and more travellers want to explore eco-friendly destinations and hotels that prioritize sustainability. 

So, why not be the voice of change and create content around sustainable travel? Let's save the planet, one trip at a time!

  • You can showcase eco-friendly accommodations.
  • Highlight sustainable tourism initiatives in different countries.
  • Share tips on how to travel sustainably.

2. Wellness Travel

Wellness travel is not just a luxury; it's a way of life! With stress levels rising all around, people seek out experiences focusing on well-being and health. The options are endless - rejuvenating retreats, activities like yoga, meditation, and more!

  • Highlight the best wellness retreats.
  • Share quirky tips on incorporating wellness into your travel routine.

3. Adventure Travel

For the thrill-seekers, adventure travel may be the way to go. This type of travel often involves extreme sports like hiking, camping, and rock climbing.

  • Spice up your content by focusing on the best spots for thrill-seekers.
  • Share epic stories of adventurers.
  • Serve up advice on planning the next bold escapade.

4. Solo Travel

Solo travel is on the rise, particularly among women. You can create content around safety tips for solo travellers, the best destinations, and the benefits of travelling alone.

5. Authentic Travel

Authentic travel is all the rage. Give your readers a taste of the local cuisine and culture. Your readers will thank you for keeping it real.

  • Suggest some off-beat destinations.
  • Encourage immersive travel experiences. 
  • Focus on culinary gems like wine tasting, food tours, and farm-to-table experiences.

6. Bleisure Travel

Business Leisure is becoming a hot trend and is expected to grow in the coming years! To cater to this audience, you can create content that covers the best destinations for "leisure travel". Share tips for maximizing time during a business trip and balancing work and play.

Unique Travel Experiences That Your Audience Will Love

Let's explore some unconventional travel experiences your audience will love.

  • Dark Tourism focuses on visiting places associated with tragedy or suffering. This type of travel can be controversial, but it can also be fascinating and thought-provoking. You can create content that explores destinations such as Auschwitz or the 9/11 Memorial.
  • Volunteer Tourism is gaining popularity, where people volunteer while on vacation. You can create content that showcases volunteer opportunities worldwide. For example, you can write about English teaching in Thailand or working on an African conservation project
  • Digital Detox focuses on creating content that showcases destinations that offer digital detox experiences. For instance, choose remote retreats or off-the-grid cabins.
  • Glamping, or glamorous camping, is a growing trend in the travel industry. You can create content around the best glamping destinations, unique accommodations, and trip-planning tips.
  • Cultural Immersion involves immersing in the local culture of a destination. Focus on culinary gems like wine tasting, food tours, and farm-to-table experiences.

Destination Spotlights: Exploring the Best Places to Visit Across the Globe

Travel enthusiasts are always on the lookout for exciting new destinations to explore. With your destination spotlights - you can help others plan their next unforgettable trip. 

Every place has its charm and allure that you can explore. You can choose from sandy beaches to snow-capped mountains, from popular tourist hotspots to off-the-beaten-path locales. 

  • Bali

It is a hugely popular tourist destination with something for everyone. Whether you want to relax on the beach, explore the local markets, or indulge in adventure-thrilling activities - Bali has got it all!

Pro-Tip - Treat yourself to a spa day and soak up the island's serene beauty.

  • Tokyo

The city is a fascinating blend of traditional and modern, with endless attractions. From the neon-lit streets of Shibuya to the tranquil gardens of Shinjuku Gyoen, Tokyo is sure to leave you spellbound. 

Pro-Tip - Do not miss the Cherry Blossom festival; it's a once-in-a-lifetime experience. 

  • Paris

If you're seeking sensory pleasure, Paris is the perfect destination. This city of love offers world-famous museums, charming cafes, and picturesque streets that will leave you in awe. Take a leisurely walk along the Seine or gaze up at the Eiffel Tower for an unforgettable experience.  

Pro-Tip - Try out new flavors and indulge in the local French cuisine to tickle your taste buds. 


You can set yourself apart from other travel businesses by providing your audience with unique and exciting content. 

  • Stay up-to-date with the latest travel trends.
  • Create content around unique travel experiences.
  • Spotlight different destinations across the globe.

Start implementing these tricks and tips to watch your engagement soar! If you need expert help in crafting quick-win articles, contact Text Mercato.


1. How can I develop unique and interesting topic ideas for my travel business?

  • Research emerging travel trends and stay up-to-date with the latest travel trends.
  • Know your target audience - their preferences, interests, and expectations.
  • Create content around unique and authentic travel experiences.
  • Leverage personal experiences - create a compelling narrative.

2. Are there any specific niches or themes I should consider when creating content for my travel business?

Yes, there are several niches and themes you can consider. They can range from sustainable to luxury travel or experiential to authentic travel. You can also consider focusing on specific destinations, such as Iceland, NewZeland or India.

3. What are some effective strategies for promoting my travel content and increasing engagement with my audience?

  • Build a solid social media presence.
  • Optimize for search engines.
  • Use Email-marketing.
  • Utilize video content.
  • Collaborate with travel influencers and bloggers.
  • Engage with your audiences - creating a sense of community.

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