Avoid Comparing Online Catalogues: Why It's Best to Focus on Your Own E-commerce Store
Competition is growing every day and given a single chance, and most e-commerce store owners make the mistake of comparing their online store with other similar stores in the market. But this is something that needs to stop. You don't want your e-commerce business to mirror your competition, do you?
Designing a product catalogue page is one of the most important things to do when it comes to selling products online. However, it’s important that you make your e-commerce store look different from the rest by giving it unique elements that make your brand stand out.
While having certain product page elements are absolutely necessary, there are many that your store can do without. Let’s first take a look at what these absolutely necessary elements in an online catalogue:
- SEO-optimised title
- High-quality images
- Crystal clear videos
- Product copy
- Contact info
These are some of the elements that you cannot afford to oversee on the product page. The rest of the elements that you need to add will depend upon your brand persona, target audience, and of course, the kind of products you sell.
Here are some of the catalogue page elements that you can use or avoid, depending on a number of factors discussed below:
Do you run a fashion store? If yes, then adding this feature to your list is a big yes.
Look at how e-commerce giant - Myntra does it.
Your customers can’t visit your physical store, so giving them a 360° view of the products or the models wearing them will make them appreciate your intent and accentuate their overall shopping experience on your website by manifolds. However, if you are selling groceries, books, food, or similar kinds of products, you might not even need to consider it for once.
If you are selling a tech product, mentioning the specifications is more than important. If you are a high-end fashion label, you can go the extra mile by answering your customer’s potential questions like the size and fit of the item and even design inspiration.
You can also consider offering tips for using your product or maintaining it. For example, suppose you are selling sofas. You can explain how your customers can keep it clean.
Live chats are helpful for shoppers who have questions while shopping in your store. However, a shopper will only have questions when you don’t have a product page that explains everything in detail.
Live chat is important if you are selling complex technical products or offering online courses and the like.
Simplilearn - one of the leading certification training providers, has a permanent ‘live chat’ section on their website. It reads, “We would like to know a little more about the query so that you get to speak to the most relevant counsellor.”
One of the policies that buyers look for while shopping online is the store’s return policy. Does this mean that every online store needs to have a clear return policy mentioned while creating a catalogue?
Not really. If you are selling food and other perishables, you don’t need to mention a return policy. If there is an issue, customers will contact you directly.
The ultimate goal of your catalogue copy is to give the visitors an experience similar to what a buyer will get by visiting a brick-and-mortar store. Remember, a lot of shopping experiences are lost in an online store, and there are a lot of things that you can do to make catalogue shopping an enjoyable experience.
Choose your product page elements for the new catalogue carefully and place them properly so that the shoppers have fun while shopping and are not stressed out looking for information.
What does your product page look like? Do you have any tips to make catalogue management easy?
Let’s hear from you on how we can positively contribute to your goals!