How do I create a brand identity for my content marketing?

The first step in creating your content marketing brand identity is understanding your target audience, mission, and values. After you know what your brand stands for, you can create a name, logo, tagline, and colour scheme that appeals to your target market. Using different marketing channels, such as your website, social media accounts, and advertising campaigns, ensure your brand identity is consistent throughout each. 

It would be best to consider developing a brand voice and tone that expresses your organization's essence and guiding principles. Reviewing and updating your brand identity regularly will help to ensure that it remains engaging and pertinent to your target audience.