How do I measure the ROI of my content marketing?

Evaluating the ROI of content marketing involves calculating the worth created by content marketing actions concerning the amount invested in them by approaching the key performance indicators (KPIs) that have got the most relevance to the content marketing strategy, such as traffic, engagement, leads, or conversions, is quite simple then, track the KPIs and the impact of content marketing activities on them using web analytics tools such as Google Analytics, as well as calculate the ROI by comparing the revenue generated by content marketing activities to the amount invested in them.


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