How do I optimize my website external linking for SEO marketing?

The quality of links, not their quantity, matters regarding external linking. Aim to link to reliable, high-quality, relevant websites in your industry. Use illustrative anchor text: An anchor can be clicked to open a link. 
Use descriptive and pertinent anchor text for your external links because it will aid search engines in understanding the context of the linked page. Avoid stuffing your content with too many outside links because doing so could be considered spam and hurt your SEO.

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