How do I repurpose content for my content marketing?

Choose the content that performs the best and decide which channels or formats are most appropriate for the intended audience; adapt the content to fit the new format or channel, such as turning a blog post into a video or creating an infographic from a white paper. To reach new audiences on various platforms, such as social media, email, or podcasts, repurpose content, use repurposed content to give the target audience value beyond the product or service, and educate, inspire, or amuse them.