How do I use A/B testing to improve my content marketing?

A/B testing, also familiar as split testing, is a marketing assessment that divides your target audience to evaluate several differences in a campaign and identify which works well. To perform this test effectively, determine which aspect of your campaign you want to test, such as headings or call-to-action. In this test, you need to form two different types of one part of the content with changes to a single value. Then, you will exhibit these two kinds to two same-sized groups of audiences and assess which one works better for a particular period.