How do I use backlinks in my content marketing?

It is important to produce high-quality content to increase the backlinks to the content other websites want to link to. Use internal linking to give the content context and authority and enhance user experience after conducting keyword research to find the topics and themes most pertinent to the target audience. 

Additionally, you can establish connections with other websites and influential people in the sector to persuade them to link to the content; meanwhile, use social media and other channels to distribute content and promote sharing.