How do I use Google My Business for local SEO?

With respect to local SEO, Google My Business can be used in following ways:
Location identification: To enter the listing, you must share your details with Google from your account. Once you fill out all details and follow all instructions, you'll receive the verification postcard. 
Vital Information: This includes address, phone number, name and more. Sometimes users tamper with it, which can cause more damage. The key is to represent the exact idea. 
Categorize the business: Google has many categories for a single company. Type in your keywords and choose those that are most relatable. Use only a few categories.

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