How do I use storytelling in my content marketing?

To use storytelling in content marketing, one can identify the key message or values that one wants to communicate to the target audience because storytelling in content marketing involves using a narrative to connect the brand to customers and communicate a message that resonates with the target audience. 

By developing a narrative that aligns with the message or values and creates an emotional connection with the audience, one can use characters, settings, and plot elements to make the story relatable and engaging to the target audience. Different formats, such as videos, blog posts, or social media posts, can be used to tell the story and reach the target audience on different channels.