How do I use user-generated content in my content marketing?

You can curate and showcase the best User generated content or UGC on the brand's website, social media channels, or other marketing materials to increase engagement and build trust. You can also use UGC to tell a story, illustrate a point, provide context to the content, showcase the brand's personality, values, and mission, and differentiate it from competitors. 

UGC can also educate, inspire, or entertain the target audience, providing value beyond the product or service, creating a positive emotional connection with the target audience, and building brand loyalty.