What are the steps for content creation on social media platform?

To create content for social media platform, following steps can be followed: 

1. Identify Your Audience: Before creating any content for your social media platform, you need to identify your audience and what kind of content they would be interested in. This could be through researching their interests and demographics or running surveys. 

2. Select the Right Platform: Once you have identified your audience, you need to decide which platform or platforms you will use to reach them. Different platforms have different advantages, so it is important to consider the type of content you will create and the target audience. 

3. Develop a Content Plan: Once you have identified your audience and chosen your platform, you should create a content plan. This should include the topics you will cover, your posts' frequency, and any strategies you will use. 

4. Create Engaging Content: Content creation is a significant step in your marketing plan. It involves creating content that is both informative and engaging to your audience. You should create content that is not only interesting but also useful to your target audience. 

5. Promote Your Content: After creating content, you must promote it. Social media is a wonderful way to reach a large audience quickly, however it is a two-way street. You should engage with your audience, respond to comments, and encourage them to share your content. 

6. Measure Your Performance: Finally, you should measure the performance of your content. This could be in terms of views, likes, or shares. This will help you to analyze what is working and what is not so that you can refine your content strategy in the future.