What is an ad copywriting?

Ad copywriting entails creating persuasive written content for advertising campaigns. It promotes products, services, or events by writing compelling headlines, descriptions, and calls to action designed to entice potential customers and encourage them to act. Ad copywriting also involves creating a consistent and recognizable brand voice that resonates with the desired target audience. It is essential to any successful marketing strategy, as it helps establish trust and credibility with potential customers and increase engagement and conversions.