What is the definition of copywriting?

Copywriting is the process of creating persuasive and engaging content to promote a product, service, or idea. It involves the art of storytelling and crafting words in a way that entices readers to act. Copywriting involves:

Researching and understanding the target audience.

Creating a concept or angle for the copy.

Researching relevant keywords.

Writing concise, persuasive, and memorable copy.

Copywriting aims to increase leads, sales, and brand awareness. Copywriting is a powerful tool for businesses and organizations to promote their products, services, and ideas and to gain a competitive advantage.