What is the full form of SEO ?

SEO stands for Search Engine Optimization. It is a process of optimizing a website or web page to improve its visibility in the organic search engine results page. It is done by following specific techniques such as on-page and off-page optimization, keyword research, link building, content optimization, etc. SEO is integral to digital marketing as it helps increase website traffic and visibility. It helps improve website ranking and increases the chances of higher conversion rates. SEO also helps to build brand awareness and trust among customers. SEO enhances user experience by making the website more user-friendly, faster loading, and easier to navigate. SEO also helps to increase the chances of getting quality backlinks from other websites. SEO is a long-term strategy that takes time to achieve desired results.