What is the job of a copywriter?

A copywriter writes marketing and promotional materials such as web copy, press releases, ads, brochures, and more. Their job is to create persuasive and compelling copy that conveys a message and encourages readers to act. Copywriters must understand their target audience and craft a document that speaks to the audience engagingly and persuasively. They must be able to write exciting and attention-grabbing headlines and body copy that is clear and concise. They must also be familiar with SEO best practices, including using keywords and phrases to make the document more search engine friendly. Copywriters must have excellent research and writing skills and be able to write for a variety of mediums. They must craft compelling copy that will effectively communicate the desired message.