10 Things Content Writing Pros Swear By (And You Should Too)
How many times do you find yourself torn between quality or quantity of content writing?
Quality always supersedes quantity, and there are no two ways about it. But to be able to create quality content in large quantities is no easy task!
Professional writers understand the importance of consistent content flow in the industry and practice this on a daily basis. With years of experience, they not only develop skills and an understanding of online content writing but also create shortcuts to add to their smart work.
If you are just starting out or relatively new in the field, these tips and tricks will come in handy!
1. Understand the business first before content writing
As soon as you get a project, get a clear understanding of the business itself. Ask Yourself These 5 Questions Before Hiring a Content Writer, which provides valuable questions to consider when writing for a specific audience like -
- what are you writing about (the brand)
- who are you writing for (audience and demographics)
- why are you writing on this topic (goals and objectives)
Getting the basics out of your way is one of the first and most important parts of writing content for the web. This will not only give you clarity on individual projects but also pushes you to deliver content that is relevant to the audience and meet the requirements.
2. Save reference links for your article
Content writing pros always swear by online sources for multiple reasons. First - it helps them back up their facts and not make the blog look like a hollow opinion piece; second - it boosts SEO with increased external linking; and third - it improved relations with credible websites due to increased link juice.
Reference links are also often used by professionals to come up with additional ideas for more content-writing posts.
3. Internet is the ocean of content writing ideas!
Get out of your horse-eye view while browsing the internet and keep an open mind towards different sources you come across while researching for a current topic. Most of the content writers create a narrow vision while working on project and fail to see a potential topic right in front of their eyes.
Save the links for later if you don’t want to break your flow, and come back later to see if it has any potential and can be worked around. Whether it is for your own blog or a new suggestion for a client, you will be appreciated!
4. Define your style of content writing
Don’t get lost in SEO and forget who is eventually going to read your content. Understand, at the end of the day your readers should be able to understand and relate with the content you are pushing out. It does take time, but working on creating your unique style of writing will take you a long way.
Don’t complicate your content with heavy words and unnecessary jargon. Be confident, and call a banana a banana! Not a yellow elongated fruit.
5. Proofread your article thoroughly
What makes professional content writers different from beginners is their attention to detail and proneness to reading their content again and again before turning it in. Often times they making changes, adding facts till the very end.
This is not to say everyone should do that. Understandably, everybody has a way of working and no way can be right alone. But, having an eagerness to improve time after time and the dedication to give the work you are 100% satisfied with is extremely important.
These are just a few of the many things professionals practice. However, you need not worry about following their every footstep. At the end of the day, remember what content writing is all about and work towards content that is valued by your readers and appreciated by search engines.
Get creative and engage with your audience with whatever type of content you like.
Do you have any other tips you would want to add to our list? Let us know in the comments below!
Let’s hear from you on how we can positively contribute to your goals!