Blog

SEO
Buyer's Journey: 4 Models
The buyer's journey is the process that a prospect goes through prior to making a purchase. It varies according to the company, its goods, and its ser...

Content Marketing
Content Ideas for Every Stage of the Buyer's Journey
What type of content engages a lead? Read on to know further about the content ideas you need to produce to guide leads through the buying process. ...

Content Marketing
SEO and Content Marketing: How to Combine Them Effectively
A digital marketing strategy must include SEO and content marketing as essential components. SEO and content marketing have all the tasks that assist ...

Content Writing
How to Use Interactive Content for Lead Generation
Interactive content can boost lead generation by increasing your site's engagement and by converting the usual traffic on your site into paying custom...

SEO
How to Create Content That Generates Leads for Your Website
Every business, to attract the target audience, indulges in creating content to generate leads for the sale of their product. If the target audience i...

SEO
How to Write SEO Articles in Four Easy Steps workflow
Are you a freelance writer who wants to write SEO articles, but do not know where to start? This guide will show you how to write SEO articles in fo...

Content Strategy
UX Writing and Content Strategy: What Is the Difference?
UX writing and content strategy are two terms that are often used interchangeably, but they refer to two different things. UX writing is all about cre...

Content Marketing
How to Create a Content Marketing Strategy to Drive Traffic
Creating a content marketing strategy that drives traffic to your website can seem like a daunting task. But with a little planning and effort, it is ...