<p>As an e-commerce retailer selling products online, what are some of the biggest challenges you face?</p><p>Some may think about optimising page load time and making sure the site does not have a lot of load latency. After all, a site that takes an awful lot to load often leads to a bad user experience. Others may stress out about using high-quality images and designing websites for great user experiences. But even if you have all these matters sorted, you are losing out on lots of sales opportunities if an average user is not even able to locate your website on search engines.</p><p>Your business can reach a larger audience and convert more people into paying customers if your product descriptions are informative and maintain an appeal to both buyers and search engines at the same time.</p><p>Consumers today are leveraging the ease of searching for products online and purchasing them on e-commerce websites. So, it's important for you to optimise your content so that your website comes up when users search for keywords related to your products.</p><p>When written with SEO in mind, product descriptions directly impact your sales. So it makes sense to cultivate best practices and write content that promotes visibility on search engines and persuades people to buy your products at the same time. To evaluate which web pages to feature at the top of the result pages, search engine algorithms evaluate the originality and relevance of content.</p><p>Having said that, how do you increase your ranking on search engines?</p><p>Here are five tips that will help you write <a href="https://www.textmercato.com/content-writing/product-descriptions">SEO product descriptions</a> that boost your search engine ranking!</p><h2>1. Know Your Buyer Persona Inside Out</h2><p>Ask any salesperson about crafting your sales strategy and s/he will tell you it is to narrow down your target demographic and get as much information about it as you can. It can be helpful to compile a list of details about each segment that you are targeting — this includes age, gender, geographic location, marital status, and income level.</p><p>If you don’t know how your buyer thinks, how can you guarantee that your content will convince him to choose your product over other options? When you identify your buyer persona, you can place the primary focus of your content writing on targeting this type of person first instead of search engine crawlers.</p><p>In order to optimise your product descriptions for search engines, pay special attention to the tone of voice your target audience use. Then your content can be written deliberately to highlight keywords that your target group would search for online.</p><h2>2. Focus on the Benefits</h2><p>You may think that your product’s features are worth shouting out from the rooftops, but the truth is that customers only care about the direct benefits they can get from using these products.</p><p>Features are impersonal — they describe the properties of a product in a technical manner. On the other hand, benefits talk about exactly how a product can enhance your buyers’ lives. Features sound great on paper, but do buyers really care?</p><p>Do you think your customers are looking for bland descriptions that describe what the product is and how it is used, or would they be more likely to purchase if they perceived the direct benefits of your product by reading the description on your website? This is another area where it helps to know your target audience — the way you frame the benefits of a product might be different based on the intended audience. If you have different sections for men’s wear and women’s wear on your website, you will have to craft the product descriptions to make the most impact on the corresponding audience.</p><p>When writing a product description copy, ensure you present readers with a vivid image of what it would feel like to use the product. Let your customers know what's in it for them when they buy your product.</p><h2>3. Make Sure Your Copy is Scannable and Use Plain Language</h2><p>On average, visitors to a webpage read only about 20% of the content. This means that your customers are going to scan through the product descriptions on your website as well. Good product description writing is when you present your content in a way that highlights the most enticing points of your products to increase your chances of making the sale.</p><p>Search engine algorithms try to deliver relevant information rather than pages with deceptive information. Generic phrases like ‘greatest’, ‘top ranking’, and ‘second-to-none’ can do more harm than good to your rankings.</p><p>E-commerce websites are frequented by lay people who are not used to reading technical vocabulary in product descriptions. By staying away from verbosity and focusing on getting your core message across, you allow your users to grab the gist of your product at a glance.</p><h2>4. Highlight Keywords on Your Webpage</h2><p>Search engines understand your web pages through keywords, and your site should leverage this fact to include relevant keywords in your copy. Here are some tips to keep in mind when coming up with keywords for your product descriptions:<br>&nbsp;</p><ul><li>Avoid using jargon unless you think your customers are going to search for those keywords. Verbosity is not your friend when you write content for a layman audience.</li><li>Use commonly searched keywords in your titles, subheadings, and body text. These portions weigh heavily in SEO rankings, so use them wisely to boost your ranking on search engines.</li><li>Make sure to optimise your images by using relevant keywords in the file name, alt tags and the image description.</li><li>Avoid adding unnecessary keywords that take away from the message. If your content loses its meaning because of keyword stuffing, the search engine algorithms penalise your website. It can be tempting to maximise references to keywords in short product descriptions of around 300 words but fight the temptation and use language that flows naturally.</li><li>Again, make sure you strike a balance between optimising for search engines and writing content that your readers relate to.<br>&nbsp;</li></ul><p>The above points should take you far when it comes to using appropriate keywords in your product description copy.</p><p>Search engine algorithms try to imitate human readability when assessing relevant content, but at the end of the day, a lot depends on how keywords are picked and sprinkled through your web content. So make sure you put in enough time into coming up with a list of keywords that are apt for your products (such as ingredients in food items and materials in clothing and accessories).</p><p>Make sure you don’t go overboard with using keywords since search engines are able to detect when your content doesn’t flow in a cohesive manner.</p><h2>5. Make Sure Your Content Uses Unique Language</h2><p>In the past, content marketers often plagiarised their competitors' product description copy. But today, search engine algorithms are smart enough to know that rephrasing content does not add any value.</p><p>An important part of SEO websites is to avoid duplication of content at all costs. When different pages on your website have similar content, search algorithms get confused and don’t know what to do with them; this can affect traffic driven from search engines. To counter this, make sure all your descriptions are written from scratch and do not overlap with content on other websites. All your product descriptions should be unique, including product titles.</p><p>If for some reason you are unable to avoid duplication because of a large volume of content, you can add a ‘no-index' meta tag to pages with duplicated content. This tells search engines to skip the page, which prevents them from penalising your site for redundant content.</p><h2>Conclusion</h2><p>It is fairly straightforward to <a href="https://www.textmercato.com/content-writing/product-descriptions">write a product description</a> talking about what the product is and what it does.</p><p>But to write content that persuades buyers, you must showcase how they can benefit from the product’s unique set of features. Rather than writing a list of features, focus on how they make a customer’s life better. Driving search engine traffic to your website can result in greater sales for your products, which means you just cannot afford to take SEO copywriting lightly.</p><p>Writing SEO product descriptions can be a time-consuming process, but the returns are worth the investment. For any business focused on improving its discoverability on search engines and boosting sales, writing content optimised for search engines is a necessity.</p><p>So, are you ready to incorporate these SEO tips in your product descriptions? Which of these tips do you think will lead to the most sales for your business?<br><br>&nbsp;</p>

Some may think about optimising page load time and making sure the site does not have a lot of load latency. After all, a site that takes an awful lot to load often leads to bad user experience. Others may stress out about using high-quality images and designing websites for great user experiences. But even if you have all these matters sorted, you are losing out on lots of sales opportunities if an average user is not even able to locate your website on search engines.

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Boost sales with SEO-friendly product descriptions. Follow these 5 tips to optimize your content for search engines and drive more conversions.

Follow These 5 Tips To Write SEO-Friendly Product Descriptions

Boost Sales with SEO-Friendly Product Descriptions: Follow These 5 Tips

<p>Do you think your product descriptions are as effective as they can be at convincing your customers to buy from your website?</p><p>A good product description should pique your visitors’ interest on your e-commerce site, and be able to tempt them to click on the ‘<a href="https://www.shopify.com/enterprise/77979014-11-ways-shopifys-buy-button-will-transform-the-way-you-sell-forever">Buy Now</a>’ button.</p><p>As close to &nbsp;20 per cent of failed purchases are the result of missing details on product descriptions. You have much to lose if your product descriptions aren’t up to the mark.</p><p>To ensure you don’t lose out on a large chunk of potential sales, we’ve compiled a list of effective strategies that will make your <a href="https://www.textmercato.com/content-writing/product-descriptions">SEO product descriptions</a> stand out and appeal to your customers!</p><h2>1. Use Persuasive Language</h2><p>Salespeople have always used techniques of persuasion to lure in prospective buyers, and this holds true even today. You can get online shoppers more inclined to purchase if your product content contains certain words to nudge them.</p><p>Here are a few words to consider in the process of <a href="https://www.textmercato.com/content-writing/product-descriptions">product description writing</a>.<br>&nbsp;</p><ul><li>The word ‘you’ can be effective by making your buyers feel heard. When you address your prospects directly, they get the message that you care for them.<br>&nbsp;</li><li>‘Because’ can be a strong word if used effectively to persuade your prospects to buy your product by giving them a concrete reason. A research study by Professor Ellen Langer of Harvard University shows that using the word ‘because' results in significantly increased compliance to a request.<br>&nbsp;</li><li>Using powerful words to cash in on your prospect’s emotions can be useful in making that sale. Hit the right chord by using strong adjectives - a ‘foolproof’ lock or a ‘luxurious’ bathrobe are more desirable than an ‘excellent’ lock or a ‘comfortable’ bathrobe.</li></ul><h2>2. Make Your Content Bite-Sized - Your Buyers Will Skim through It</h2><p>The attention-economy has businesses around the globe vying for your customers’ attention.</p><p>To get the upper hand over competitors, get right to the point with your product descriptions using <a href="https://www.textmercato.com/services/text-content">catchy content writing</a>. Adding frills to your descriptions might have been an effective tool back in the day, but today's online shoppers know what's out there and are looking just to skim product pages to validate their needs.</p><p>Your goal should be to give your shoppers the information they are looking for at a glance rather than making them read details they may not care about. Entice them with benefits, but don’t harp on meaningless phrases like “This is the best product money can buy”.</p><h2>3. Define a Unique Tone of Voice to Stand Out ToBuyers</h2><p>Online marketing today places a heavy focus on relatable content and creating a certain image in people's minds. Your brand can stand out by defining its tone of voice so that customers feel an affinity for your products and a good place to show your persona is in product descriptions.</p><p>Depending on your products and target demographic, your personality can be quirky and casual or more serious and formal. You may need to do your research before you settle on the tone of voice that works best.</p><p>In addition, ensure that your copy isn't full of buzzwords but has a natural-sounding tone - search engines can penalise you if your copy doesn't sound natural. Keep <a href="https://www.textmercato.com/content-writing/seo-articles">SEO copywriting</a> top of mind since search-engine traffic is a crucial pillar to the success of your business.</p><h2>Conclusion</h2><p>Sales tactics have gone through some changes over the years, and it's good to know what trends you can apply today to bump up revenue. What worked five years ago might not work as well anymore, so it's best to stay updated with current best practices.</p><p><a href="https://www.textmercato.com/get-started"><i><strong>What do you think about these trends? Share your thoughts with us!</strong></i></a></p>

Do you think your product descriptions are as effective as they can be at convincing your customers to buy from your website?

A good product description should pique your visitors’ interest on your e-commerce site, and be able to tempt them to click on the ‘Buy Now’ button.

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Discover effective strategies to write compelling product descriptions that drive sales. Don't miss out on potential customers. Boost your revenue now!

Here’s How You Can Leverage Recent Trends To Write Killer Product Descriptions

Unlock the Power of Recent Trends: Writing Killer Product Descriptions

<p>For any E-commerce retailer, effective product descriptions are important for grabbing the attention of online shoppers and encourage them to buy the product.</p><p>In the digital world, a product description is a substitute for an excellent sales person. Not only must it sound enthusiastic, but a good product description must also be informative and answer the queries that most shoppers have about the product they intend to buy.</p><p>Despite their importance for generating online sales and revenue, there are many E-commerce websites that simply do not pay much attention to their <a href="https://www.textmercato.com/content-writing/product-descriptions">product description writing</a>, other than simply listing down the product features. A 2017 study conducted by OneSpace found that <a href="https://www.onespace.com/blog/2017/08/10-stats-prove-importance-e-commerce-product-content-infographic/">50%</a> of online shoppers return a purchased product simply because it did not match the product description. As an E-commerce store, putting a little effort into writing effective product descriptions can go a long way in engaging with your online shoppers and showing them that you care about their individual needs.</p><p>Here we list 8 E-commerce websites with the best product descriptions.</p><p>Let’s get started</p><h2>1. <a href="https://www.shopify.in/">Shopify</a></h2><p>Among the largest global platforms for E-commerce brands, Shopify is the 3rd most visited website in the Business Services category. More than 500,000 online brands in over 175 countries use the Shopify platform to create their online retail store.</p><p>With phrases in their product descriptions such as "Shopify has you covered" and "no design skills required," online entrepreneurs feel an immediate emotional connection with this platform and removes all fears associated with the creation of a new website.<br>&nbsp;</p><h2>2. <a href="https://www.anorakonline.co.uk/">Anorak Online</a></h2><p>Be it homeware products or sleeping bags, Anorak Online offers a variety of home and outdoor essentials.</p><p>What is impressive about their product descriptions is that they highlight the pain points of their customers directly and go on to explain how their products solve the problems. For example, “It’s not just another sleeping bag, it’s designed to give you space…” or “You can breathe the sea air then drift to sleep in complete cosy comfort.”<br><br>3. <a href="https://www.cb2.com/">CB2</a></p><p>Ideal for buying furniture and home décor products, CB2 has a neatly organised website that builds in a lot of exquisite words to describe its products.</p><p>With the use of images and vivid descriptions, online shoppers can almost start imagining how their home décor products can liven up their home interiors. A few examples include “Estudio Bola's leather sofa looks the colourful coastal scene of American beach towns inspires sumptuous and sleek” and “hand-woven flatweave dhurrie.”<br>&nbsp;</p><h2>4. <a href="https://www.subaru.com/">Subaru</a></h2><p>When it comes to selling reasonably expensive products, the product description must be fully in tune with the shopper’s desires and address their deepest fears. Subaru does this in style for their entire range of SUVs and sedans.</p><p>When it comes to family cars, the product descriptions include powerful and engaging words such as “spaciousness” and “safety,” which are so critical in this class of vehicles. An added mode of connecting with customers is through their love for pets, pretty smart, isn’t it? Using a combination of expert product reviews, technical details, and an assortment of images that complement each car feature being described, Subaru covers it all well efficiently.</p><h2>5. <a href="https://www.potterybarn.com/">Pottery Barn</a></h2><p>With its wide range of crafted furniture and home décor products, Pottery Barn is a premium brand that does not come cheap. Appropriately, their product description does a great job in reflecting the class of its expensive teak wood and other high-quality furniture products.</p><p>With phrases such as “breakfast on the patio” and “drinks by the pool,” it clearly suggests that their products are only for premium customers who can afford them.</p><h2>6. <a href="https://www.wayfair.com/">Wayfair</a></h2><p>Among the largest online seller of home products globally, Wayfair is another e-commerce destination for a variety of home furnishing and home décor items. The most interesting part of their product descriptions is the art of storytelling that can spark any reader’s imagination and grab their attention.</p><p>A fine example of storytelling is associating a Kennedy Barrel Chair with “spending hours reading your favourite novel.”</p><p>The art of storytelling is very relevant in online retail as it can build up the buyer's imagination and visual creativity and help them visualise how a product will look in their settings without being able to see the actual product.</p><h2>7. <a href="https://www.dollarshaveclub.com/">Dollar Shave Club</a></h2><p>Established in the year 2011, Dollar Shave Club has been in the business of men’s shaving and grooming products with home delivery. A consistent part of this brand has been the use of humour in the content of their advertisement and product descriptions. One of their 2012 advertisements has more than 25 million views on YouTube.</p><p>The use of humour continues in their product descriptions with catchy lines such as calling a razor &nbsp;- “a personal assistant for your face” or a shaving cream that has been “tested on interns, not animals.”</p><h2>8. <a href="https://appsumo.com/about/">Appsumo</a></h2><p>An E-commerce site that does not sell a product but rather a service. Welcome to Appsumo, which sells online courses or, in their own words, “helping hustlers grow since 2011.” &nbsp;The product descriptions for their online courses tap into the persuasive power of words with phrases such as the "ideal you,” which taps into your real inner potential and drive.</p><h2>Conclusion</h2><p>Product descriptions not only describe product features and benefits to your customers but also reflect the overall brand image and positioning of the company. Well-written product descriptions can boost the sales of online stores and not just be used as a medium for conveying product information.</p><p>Know of any websites that are doing equally well with their product descriptions? Let us know your favourite pick.<br><br>&nbsp;</p>

In the digital world, a product description is a substitute for an excellent sales person. Not only must it sound enthusiastic, but a good product description must also be informative and answer the queries that most shoppers have about the product they intend to buy.

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Explore eight e-commerce websites that showcase exceptional product descriptions. Gain inspiration for crafting compelling product copy.

8 Websites Who Have Nailed the Product Description Game

Discover 8 E-commerce Websites with Exceptional Product Descriptions"

<p><strong>Introduction:</strong></p><p>Email marketing is a powerful tool for businesses to engage with their audience, build relationships, and drive conversions. However, if your email marketing efforts aren't generating the desired results, it can be frustrating and discouraging. In this article, we will explore three common reasons why your email marketing isn't working as effectively as it could be. By understanding these reasons and implementing the right strategies, you can revitalize your email campaigns and achieve better outcomes.</p><h2>Reason 1: Ineffective Subject Lines</h2><p>Your subject line plays a crucial role in determining whether or not your email will be opened. If your subject lines are dull, generic, or fail to capture the recipient's attention, your emails may end up in the dreaded "spam" or "trash" folder. To make your subject lines more compelling:</p><ul><li>Use action-oriented language that creates a sense of urgency.</li><li>Include personalization by using the recipient's name or other relevant details.</li><li>Avoid spam trigger words and excessive punctuation.</li></ul><h2>Reason 2: Lack of Personalization</h2><p>Generic emails that don't cater to the individual preferences and needs of your subscribers are less likely to resonate with them. Personalization is key to creating a meaningful connection and driving engagement. Here are some tips to personalize your email marketing:</p><ul><li>Segment your email list based on demographics, interests, or purchase history.</li><li>Create dynamic content that adapts based on subscriber data.</li><li>Address your subscribers by their names and tailor the message to their specific needs.</li></ul><h2>Reason 3: Poor Email Design and Layout</h2><p>The design and layout of your emails play a significant role in capturing and retaining the attention of your audience. If your emails are visually unappealing or difficult to read, subscribers may quickly lose interest. To improve your email design and layout:</p><ul><li>Choose a responsive email template that renders well across different devices and screen sizes.</li><li>Keep your emails simple, uncluttered, and visually appealing.</li><li>Optimize your email for skimmability by using short paragraphs, bullet points, and subheadings.</li></ul><h2>Questions and Answers:</h2><h3>Q: How can I write effective subject lines?</h3><p>A: To write effective subject lines, focus on creating a sense of urgency, using action-oriented language, and avoiding spam trigger words or excessive punctuation. Additionally, personalizing subject lines by incorporating the recipient's name or relevant details can make them more compelling.</p><h3>Q: What are the benefits of personalizing email marketing?</h3><p>A: Personalizing email marketing allows you to create a deeper connection with your subscribers, increase engagement, and improve the chances of conversion. By tailoring your messages to individual preferences and needs, you can deliver more relevant content and enhance the overall user experience.</p><h3>Q: How important is email design and layout?</h3><p>A: Email design and layout are crucial for capturing and retaining the attention of your audience. A visually appealing and well-structured email enhances readability, improves engagement, and conveys professionalism. With a responsive design that adapts to different devices, you ensure that your emails look great on desktops, tablets, and smartphones.</p><h3>Q: Are there any other factors affecting email marketing performance?</h3><p>A: While subject lines, personalization, and email design are key factors, other aspects can impact email marketing performance. These include email frequency, relevancy of content, call-to-action effectiveness, email deliverability, and email list quality. It's essential to analyze and optimize these factors to maximize your email marketing results.</p><h2>Conclusion:</h2><p>In summary, if your email marketing isn't working as effectively as you'd like, it's crucial to evaluate and address the underlying reasons. Ineffective subject lines, lack of personalization, and poor email design and layout can all hinder the success of your campaigns. By optimizing these areas and implementing best practices, you can enhance the impact of your email marketing efforts, engage your audience more effectively, and drive better results for your business.</p>

Did you know, close to 55% of consumers like to receive emails containing relevant information on a product/service and prompt offers!

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Email marketing not yielding results? Discover the top three reasons why your email marketing efforts might be falling flat and learn how to turn things around.


3 Reasons Why Your Email Marketing Isn’t Working

Why Your Email Marketing Doesn't Work (and How to Fix it)

<p>What does it take for any E-commerce website to improve its product page?</p><p>Some great product images, positive user reviews, delivery information, and of course, effective product descriptions that can list down all the product features and how it can benefit the buyer.</p><p>According to a 2017 study by Salsify - &nbsp;Cracking the Consumer Code, 87% of the online shoppers rate <a href="https://www.textmercato.com/content-writing/product-descriptions">product description content</a> as an important factor while making a purchase. Product descriptions have been found to be very effective in improving the level of incoming web traffic and growth in online sales. The online retail company, Overstock.com recorded an <a href="https://www.onespace.com/case-study-overstock/">84% increase</a> in their organic traffic directed to their website in just one month, following product description optimisation on their ten most visited pages.</p><p>So, in addition to the benefits of optimising product descriptions for search engine optimisation (SEO), what are the main points that any <a href="https://www.textmercato.com/">content writing team</a> must keep in mind when writing good product descriptions for any E-commerce retailer?</p><p>Here are six few points that are sure to give you a head start!</p><h2>Knowing your target customer</h2><p>The basic mantra for any online retail store is to know their customer profile before offering their products. Creating a detailed buyer persona for your E-commerce business can go a long way into understanding the <a href="https://blog.hubspot.com/marketing/buyer-persona-research">product features</a> that are of potential interest for your buyers.</p><p>For example, a new mother looking for baby products would probably be focused on the safety aspects of the products. Your product description for the baby product must include the safety-related features for this buyer profile. Similarly, product description for fashion apparel (targeted for younger customers) should stress more on what makes the apparel stylish and trendy to wear.<br>&nbsp;</p><h2>Focus on your product benefits</h2><p>Among the most common mistakes in product description writing, focussing merely on the features of a product (particularly if it is a feature-rich product such as the latest OLED televisions), leads the line. While it is fine to talk about product features, product descriptions must also translate these features into how they benefit the customer.</p><p>Product descriptions must answer customer’s doubts such as “how does this product solve my problem?” or “How does your product make your customer’s lives better?”<br>&nbsp;</p><h2>Use of a natural and consistent tone</h2><p>Does your product description have a natural feel to it or does it feel like you are talking to a computer bot?</p><p>A natural flow of language in your descriptions can help connect your brand with the customers. While maintaining a flow of language, the tone of voice used in your product descriptions can also influence how the customer develops a perception towards your brand. This is particularly relevant for millennials browsing through your site, who are highly conscious of the company and the brands whose products they buy.</p><p>Additionally, online shoppers are also looking for consistency in your product descriptions with the same language and tone across all the products in the E-commerce site.<br>&nbsp;</p><h2>Use a combination of formatting styles</h2><p>To make it easier and engaging for online shoppers, write your product descriptions using a combination of short paragraphs, bullet points, and other formatting styles like tabs.</p><p>Effective use of formatting can ensure that your product descriptions are easy to read while being detailed and informative at the same time. A good example for this can be Health Warrior- &nbsp;the superfood company that makes its product description easy to scan for the shopper by using a combination of different font sizes, bullet points, and short paragraphs.</p><p>With the reducing attention span of an average individual, most online readers read less than 20% of the <a href="https://www.nngroup.com/articles/how-users-read-on-the-web/">content on any web page</a>. To increase the reading ease of your product description, you can use the formatting techniques such as:</p><ul><li>Using an easy and readable font for your product descriptions.</li><li>Adding subheading text that is slightly larger in font size than the body text.</li><li>Selective use of bold and coloured text to grab the reader’s attention.<br>&nbsp;</li></ul><h2>Use specific words</h2><p>As an e-commerce seller, you may believe that your product is of “high quality” however using such words in your product description may not mean anything to your reader.</p><p>Be specific with regards to the words that you use to describe the products. For example, use of power words and phrases such as “durable,” “stunning,” and “never seen before” to describe your product can push online shoppers towards exploring your product details. Use of words that add to the specificity factor of your product description, instead of using empty words can demonstrate the overall quality of your product. Additionally, avoid the use of extra or redundant words from product descriptions.<br>&nbsp;</p><h2>Make SEO-friendly product description</h2><p>Finally, product descriptions must be optimised for search engines by including common keywords that online buyers are most likely to use when searching for your product. Some time invested in <a href="https://www.referralcandy.com/blog/shopify-keyword-research/">keyword research</a> is always useful in selecting the keywords that work best for your product offering.</p><p>As a good practice, ensure that the keywords are not repeated more than twice and fit naturally into the flow of SEO product descriptions. In addition to your product description, place your keywords in the page titles, meta description, and ALT image tags.<br>&nbsp;</p><h2>Conclusion</h2><p>You can use these key points to improve the readability and marketing effectiveness of your product descriptions and cater to the needs of your online customers.</p><p>Additionally, as an E-commerce retailer, it is important to keep track of E-commerce industry trends and adapt your product descriptions according to the evolving demands of your customers.</p><p>Are you happy with your product descriptions? Do you think you are making the best out of them?</p>

Some great product images, positive user reviews, delivery information, and of course, effective product descriptions that can list down all the product features and how it can benefit the buyer.

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Discover effective tips for writing a compelling product description. Learn how to captivate customers and boost sales with your product copy.

6 Crucial Points To Consider When Writing A Product Description For Your Online Store

Writing a Product Description - 6 Effective Tips

<p>How many times do you walk away from your desk while writing content online?</p><p>Contrary to popular belief, <a href="https://www.textmercato.com">content writing</a> is not everyone’s cup of tea and not everyone can do justice to it. It is common for even professionals to fumble from time to time, let alone beginners who feel immense amount of pressure avoiding making dumb mistakes.</p><p>Making mistakes is inevitable, but not repeating the same mistakes again and again is completely in your hands. The less time you spend correcting your old mistakes, the more time you have to learn new tricks and techniques.</p><p>We have created a list of top five mistakes beginners tend to make while writing content online. Take a close look at the following points to understand what is holding you back.</p><p>Let’s start!</p><h3>1. Content Writing Strategy Is Not Important!</h3><p>No matter how many great ideas you have, it’s nothing if you are unable to put it out effectively. Creating a mind map and jotting down your thoughts before you start writing will help you deliver your goals and objectives.</p><p>You should be clear on how you want your content to take shape so that your audience easily understands it.</p><h3>2. Quantity is Everything!</h3><p>Even though we can’t downright neglect quantity over quality but do you really think anybody will sit through stiff, dull, and uninformative thousand-odd words? Absolutely not!</p><p>Quality content is what keeps your readers glued to their screens. Give them something they care about, solve their problems efficiently, and provide them with new information on a topic, and they are sure to come back for more. Before starting a new project, always make sure you don’t have to compromise on quality standards.</p><h3>3. Who Needs to Understand the Target Audience?</h3><p>You do! You can’t go ahead and write about anything and everything of your interest alone. Understand your audience’s preferences and create actionable content. When you provide focused content with practical advice/suggestions on a topic, your readers trust you more.</p><p>Your content can address a vast audience when you write on topics that resonate with almost everyone, such as – “How to manage your <a href="https://corporatefinanceinstitute.com/resources/knowledge/finance/personal-finance/">personal finances</a>!” But, while writing for an online brand/company, it is vital to understand the target group you would like to address with your content because that should eventually lead to more conversions (which could range from filling a form, sharing email address or making a purchase).</p><p>Understanding the target audience will not only help you set the right tone for your content writing, but also help you attract more readers who can eventually add to your buyers/subscribers.</p><h3>4. You Can Work Around SEO Content</h3><p>Online content writing does not stop at writing quality content for your readers. You are putting in long hours to create content that matters to your audience but are unable to reach them! Why?</p><p>Simply because you overlook <a href="https://www.textmercato.com/blog/how-to-write-seo-articles-in-four-easy-steps-workflow">SEO techniques</a>! While creating content online, you need to be well-versed in search engine optimization and how it works. Do thorough keyword research and include them in your content strategically to increase your chances of securing a high rank in search engine results pages (SERPs).</p><p>Remember, no amount of quality content will help you grow your business if it’s not even able to reach your audience.</p><p>Who will proofread your brain, dumb?</p><p>In the end, don’t forget to proofread your content. Fix any spelling, grammatical, or factual errors that you find. Any piece of content riddled with errors comes off as sloppy and unprofessional. Finally, check for the overall flow of your content and see if you can make improvements anywhere.</p><h2>Conclusion</h2><p>Whether you are writing for your blog, working with content writing agencies, or independent clients, always remember to write for your readers and optimize for Google.</p><p>The points mentioned above are some of the most common mistakes we have observed working across different industries and catering to different needs. Things get difficult for writers when they start neglecting these points. But hey, if all make mistakes. The important part is how you fix old mistakes and move forward.</p><p><a href="https://www.textmercato.com/get-started">Have any other challenges? Share them with us down below, and we will help you!</a></p>

Contrary to popular belief, content writing is not everyone’s cup of tea and not everyone can do justice to it. It is common for even professionals to fumble from time to time, let alone beginners who feel immense amount of pressure avoiding making dumb mistakes.

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Learn about common mistakes that lead to failure in content writing. Discover how to avoid them and improve your writing skills.

5 Reasons Why Most Beginners Fail At Content Writing

Fail at Content Writing - Common Mistakes

<p>According to <a href="https://contentmarketinginstitute.com/wp-content/uploads/2016/09/2017_B2B_Research_FINAL.pdf">content marketing research</a> in 2017, on average, as close to 40% of the marketing budget is allocated to content marketing. Now, these are not small figures we are talking about here!</p><p>Over 60% of companies use this budget to outsource content writing services by hiring a content writing agency or working with <a href="https://www.textmercato.com/services/text-content">freelance content writers</a>.</p><p>But, before jumping into that boat, there are a few things to understand. How do you decide which content writing and development firm you should hire, or how do you even begin to find freelance writers who have a decent understanding of your industry and can be trusted with quality?</p><p>These questions are critical for you to be able to make an informed decision. So, before you sign on the dotted lines and hire a content writing agency, ask yourself these five questions!</p><h2>1. What Does Their Client List Look Like?</h2><p>One of the major concerns businesses have while outsourcing content is whether the content agency understands their industry and can deliver content that would help them achieve their goals. Because if they don’t then you will be stuck with surface-level content which is not going to do you any good.</p><p>One way to figure this out is by looking at their current and past clients. The variety of clientele will give you the cognizance to gauge their experience in your desired industry.</p><p>Since content writing agencies work with a large pool of writers, you can also express your interest in working only with writers who are specialized in your field. Any good agency will oblige!</p><h2>2. Do They Have Expertise in Your Content Type?</h2><p>Assuming every content writing agency offers the same type of services is the biggest mistake companies make while taking hiring decisions. Different agencies specialize in different types of content, ranging from single to multiple formats at a time.</p><p>Look for a writing agency that specializes in multiple formats for a long-term association and to save you the trouble of doing this all over again. How would working with two separate agencies for two different types of content, such as - blog and market report going to help you in any way?</p><p>Do a thorough background research, go through their website, or even ask them for a proposal clearly highlighting their offerings. Think long term and make a decision based on how it is going to help you not just now but also for your future needs.</p><h2>3. Do Their Deadlines Match With Yours?</h2><p>While working with an external team to create content for your website, understanding their work pattern and turnaround time is extremely important. If their turnaround time does not match with your requirements, you will get frustrated very quickly. Unless you are comfortable with flexible deadlines and don’t have set timelines for your content, take their turnaround time into consideration and make a wise decision!</p><h2>4. Do They Provide Content Writing Samples?</h2><p>Nothing’s worse than entering a contract only to find out later it’s not what you expected! Don’t make a hasty judgement, and always ask for samples before making a decision. Any reliable content writing agency will comply with your asks before getting into a long-term contract.</p><p>Content samples will not only help you understand their style of writing and asses their industry knowledge but also test their abilities in SEO. Different content firms have different models for sampling. Some may give you the samples free of cost, while others may charge you a minimum cost.</p><h2>5. Do they also provide a content strategy?</h2><p>Bonus tip - If a company is willing to provide you with a content writing strategy for your website, take it!</p><p>Most of the time, businesses approach an agency knowing exactly what they want. But it’s not unusual to ask for a strategy whether you want to kick-start your website or revamp an existing one. <a href="https://www.textmercato.com/">Quality content agencies</a> are known to do an in-depth analysis of your website and devise a strategy that resonates with your goals.</p><p>Just like samples, many agencies can ask for additional payments.</p><h2>Conclusion</h2><p>Choosing a <a href="https://www.textmercato.com">content writing agency</a> is not as difficult as it seems. Yes, there is no lack of options. But, if you go at it strategically, you will not have to spend so much time thinking as you are doing now.</p><p>Show certainty about what you need from the start, and be honest about your doubts. Get all the things out of your way before you finally sit down and sign a contract!</p><p><a href="https://www.textmercato.com/get-started">Are you looking for a content writing agency? Get in touch here!</a>&nbsp;</p>

According to a content marketing research in 2017, on an average as close to 40% of the marketing budget is allocated to content marketing. Now, these are not small figures we are talking about here!

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Get expert guidance on choosing the right content writing agency. Find the perfect partner to meet your writing needs.

5 Things To Keep In Mind While Choosing A Content Writing Agency

Choosing a Content Writing Agency - Expert Guidance

<p>What is the goal of your <a href="https://www.textmercato.com/services/text-content">content writing strategy</a>?</p><ul><li>To increase your search engine rankings</li><li>To get more traffic to your website</li><li>To engage more with your audience</li></ul><p>If you answered with the same reasons, you are clearly missing something. The supreme objective of any content writing strategy is to increase conversions/sales and contribute to the total revenue of your business. Everything else is a means to the end and if that is not happening then things need to change!</p><p>But, first - why is your content strategy failing?</p><p>Well, the reasons for this are far and plenty. Could it be because you are not producing enough content, or the content is not engaging enough. Have you even got your audience right? Your lack of budgets and inability to measure your ROI effectively can all add up. These are just a few and the most basic ones someone can lay their eyes on.</p><p>Whatever the reasons are, it all comes down to creating <a href="https://www.textmercato.com/content-writing/seo-articles">SEO rich content</a> that is relevant to your audience and making sure it reaches your desired target audience. Whether you are starting from scratch or working on improving your existing content strategy, here are a few tips to keep in mind.&nbsp;<br>&nbsp;</p><h2>1. Focus On Content Distribution!</h2><p>It is important to create engaging content, but how useful would it be if it is unable to address your target audience? Content marketers these days put a lot of attention on content creation, which is not a bad thing in itself. But creating content without knowing what you are going to do with it is a sheer waste of your money, efforts, and time.</p><p>You can never be certain about where exactly your audience hangs, instead, you can pick the top 3-4 mediums and distribute content based on the level of engagement on each platform.</p><h2>2. Organic Search Visibility Is Important for Content Marketing</h2><p>It’s no surprise that fighting for better search engine rankings is one of the most effective ways to get more traffic and lead to conversions. However, SEO is extremely competitive and complicated. What worked for you today might not work tomorrow. So, keeping up with the latest trends and Google’s changing <a href="https://www.google.com/search/howsearchworks/algorithms/">algorithms</a> is one of the first steps toward a healthy SEO for your website.</p><p>According to recent data, marketers have also placed more importance on Long Tail Keywords (out of Mid Tail and Head Keywords) due to their specific nature. To ensure more conversions, focus more on keywords that are specific to consumer needs!</p><h2>3. Don’t Leave Earned Media Undone!</h2><p>There’s a funny thing about Digital Marketers - they rarely talk about Public Relations (PR)! PR is a great way to increase your credibility in the market by associating with well-placed brands/businesses. Even though earned PR is a preferred choice, paid PR can be beneficial for new businesses in the industry.</p><p>Routing content through these channels forms part of earned media and helps you build trust among your target audience.</p><h2>Conclusion</h2><p>There is so much you can do with your content online, but don’t lose sight of what, why, and how you are going to do it. You will find your strategies failing from time to time, don’t sit back and wonder why it’s happening to you. Instead, focus on solutions and implement them successfully.</p><p>Don’t just focus on content creation, but strategize well on how you are going to distribute it. Make good use of you connections in the industry and indulge in earned (if required, paid) media.</p><p>SEO is all about <a href="https://www.brightedge.com/glossary/benefits-recommendations-ab-testing">A/B testing</a>, but with happy consumers and satisfied Google at its core.</p><p>What are some ways YOU have dealt with flagging content issues?</p>

If you answered with the same reasons, you are clearly missing something. The supreme objective of any content writing strategy is to increase conversions/sales and contribute to the total revenue of your business. Everything else is a means to the end and if that is not happening then things need to change!

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Identify and overcome a failing content writing strategy. Discover effective techniques to improve your content creation and drive better results.

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